Pokémon as Brands

I revisited my old idea of making corporate brand identities for Pokémon, and it seems to have blown up a little. I got about a quarter million unique visits to my less-than-a-month old website for Pictogram, my new small design agency I just started.


So, I wanted to share a few words on here on process and provide a few images behind drawing them up. I spoke to Fast Company about the inspiration for the designs and how this all came to be — read the article here.


Some of them didn’t make the cut, like Squirtle. I didn’t really explore this beyond a few quick sketches, and at some point you gotta call it quits and move on to other fun new side projects!

Follow me on Dribbble to stay in the loop and more process shots and background on my work.

The Build

When I posted a photo of my setup on Twitter, I got a lot of questions about it. Since there’s just too many of them to answer in replies and it seems people are genuinely interested in my workstation, I made this detailed post about my desk: the place my work gets done, and a micro-site with all the components if you want to build your own.


My workstation is composed of three 27″ LED Cinema Displays (calibrated with a Spyder 3) hooked up to a PC that runs both Windows and Mac OS X. If I’d have to guess, I’d say it’s running Mac OS X 80% of the time.

Some call a PC running OS X a ‘Hackintosh’, and since I had to let go of my beloved Mac Pro I started referring to this rig as the ‘Hack Pro’. However, it’s been far more stable and reliable than my Mac Pro — or any Mac I ever owned, really — ever was. This is mostly due to a smart selection of components and my preference to keep my workstation running a very stable version of Mac OS X.

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