Pokémon as Brands

I revisited my old idea of making corporate brand identities for Pokémon, and it seems to have blown up a little. I got about a quarter million unique visits to my less-than-a-month old website for Pictogram, my new small design agency I just started.


So, I wanted to share a few words on here on process and provide a few images behind drawing them up. I spoke to Fast Company about the inspiration for the designs and how this all came to be — read the article here.


Some of them didn’t make the cut, like Squirtle. I didn’t really explore this beyond a few quick sketches, and at some point you gotta call it quits and move on to other fun new side projects!

Follow me on Dribbble to stay in the loop and more process shots and background on my work.

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